The 'culture' aspect seeming to be the element I'm being asked to focus more heavily on, I find it interesting to note that
Nowness has posted up a
video about Jeff Koons. I'm not quite sure yet how this will affect my project, however the 'fashion' side of this story seems a lot less of the focus. I wonder weather a video could be made along similar lines (beginning dialogue about modern art in a popularist way). Modern art tends to be viewed in a pretty cynical manner at the moment by the general public, could confronting this produce a worthwhile video?
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